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02/Nomad - Hiking App Concept
/2023

As part of a brading course, I designed an app icon/logo for a fictional trail finding app I called Nomad.

During ideation I was looking at brands like AllTrails and really enjoyed combining a more natural subject with a clean design. I landed on a symbol that combined a mountain, a trail, and the letter N. I played with the exact angles and thicknesses of the symbol for a long time to make sure no one element got lost in the mix.

Below is the final design and process documentation for the project.